The Fight Business Podcast: UFC’s Marketing Strategy Behind Khamzat Chimaev

In this week's Fight Business Podcast, Patrick Auger gives his insight into the Ultimate Fighting Championship's marketing strategy behind Khamzat Chimaev and why the UFC might not want to push fighters in the same ways they used to.

Also, Auger touches on One Championship's media rights deal plus Professional Fighters League's new sponsorship deal. Finally, Patrick discusses Endeavor CEO Ari Emmanuel and UFC Columbus disclosed fight purses.

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Timestamps:

(00:00) Episode Overview.
(03:08) UFC marketing strategy for Khamzat Chimaev.
(18:22) ONE Championship US media rights deal.
(30:45) PFL gambling scandal (pre-recorded bouts).
(44:46) PFL Sponsorship deal.
(53:18) Quick Hits: Trojan Condoms sponsors UFC & Chan Sung Jung gets Korean gas station sponsorship.
(58:16) CEO of Endeavor, Ari Emannuel's income.
(01:08:16) UFC Columbus purses.
(01:11:00) Outro.

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